About Us

Many sewing machines, overlocks, and sewing machine cabinets that we sell can only be sold in our sewing machine store.  Bernina, Babylock, and some select Janome sewing machines, quilt frames, and sergers can only be purchased in our store.  Centrally located, we are within reasonable driving distance of many cities, such as Walnut Creek, Concord, Berkeley, Pleasant Hill, Piedmont, Dublin, San Ramon, Danville, Lafayette, Orinda, Moraga, Oakland, San Jose, Sacramento, San Francisco, El Cerrito, Albany, Emeryville, Antioch, Brentwood, Oakley, Martinez, and many other San Francisco Bay Area cities.

Our showroom is filled with the top brands of quilting machines including Brother Bernina, Janome, Juki, and Babylock along with quilt frames, Koala cabinets, Horn sewing machine cabinets, Unique Sewing Furniture, Arrow and Kangaroo Cabinets.  We also specialize in Embroidery machines.  Come in and do sewing machine comparisons yourself and take advantage of our sewing machine sales and best buys.  Top-rated sewing machines are everywhere.  We offer sewing classes to familiarize you with your particular machine.  We have the best prices on sewing machines you can find.

If you want to have your sewing machine repaired or serviced, our award-winning service dept. is second to none.  We repair all machines including Brother, Singer, Pfaff, Bernina, Janome, Elna, Juki, and Viking sewing machines.  We also repair older machine models as well as industrial machines.

Our staff:

Dan Schoenberg – Owner and Technician
Marty Schoenberg – Owner and Technician

• Cale Schoenberg - Sales & Education & Customer Service
• Toni Smith - Sales & Education & Customer Service
• Ruthmary Schauer - Customer Service
• Jackie Lam - Sales & Education & Customer Service